This product was one of our daily deals. Everyday at Midnight CST we drop three new designs which are available for 24 hours at a discounted price (up to 40% OFF).
Once time is up, they move into "Last Call" where they are available for a final 12 hours, but at an increased price of $5 per product.
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...which is kinda what you're going for when you buy a t-shirt. So, good job, everybody.